About the Project, Program & FAQ

Every day we see other people's budgets, travels, purchases, and renovations — and even if we do not intend to compare, the brain automatically does. This is not a personal flaw, but a natural psychological mechanism amplified by social media algorithms.

Upward comparison triggers a chain reaction: mild envy → feeling "behind" → emotional discomfort → desire to compensate through spending or by abandoning personal goals. Recent research (Journal of Consumer Psychology, 2023–2025; Financial Psychology Review, 2024) confirms that regular financial comparison on social media is associated with increased money anxiety, reduced trust in personal decisions, and higher compensatory consumption.

Our goal is to help participants observe this process without self-criticism, understand how it works, identify the emotions involved, and explore gentle practices that gradually restore calm and control in relation to personal finances. The tone remains research-based and thoughtful — without moralizing and without promises to eliminate comparison entirely.

The project is strictly educational and does not promote products, services, or commercial solutions.

This project does not promote financial products, investment services, commercial applications, or provide any form of financial or investment advice.